It’s undeniable that the one thing you need to succeed in your online business is traffic. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.

How does Google give out free traffic?

You’ve experienced this process a lot of times. You load up Google or another search engine. Type in something you’re looking for. And click one of the links that shows up. Well, the link you clicked on just send free traffic to that website owner. So the real question is how you get that free traffic.

If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is SEO?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The formula Google uses to determine this is known only by Google. However, we do know a few things that count.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is called getting “indexed.” When your website gets indexed, Google stores information about it in their massive database.

To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So any new links will be followed right away.

Gaining ranking

After getting indexed, you need to work on your search engine ranking. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.

There are three components of gaining ranking:

  • Content
  • Links
  • Activity

Content strategies

This is the SEO work you do on your page. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. But also because other related words like traffic generation show up in it, as well.

The title of the page, the domain name and other pages on your site are also important. Each of these plays a roles in Google determination about your site.

Your links

The second factor is your linking. The links to your site, as well as the sites you link to are important. With inbound links, you want to have more coming in than going out. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. And then upload a different versions to a bunch of sites that allow you to add content. And quantity is the key here – so do lots and lots.

Getting activity

The last thing we know for sure is that Google likes to see active sites. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Regular content updates to your site are expected. You can do this with RSS feeds and news posts.

But the best way is with active discussions on your page itself. This means you need to get real live people to your site, as well. An easy way to do this is from forums.

What you need to do is sign up with several forums in your niche. Visit often and make posts. Then put a link to your site in your profile. This generates even more links back to your site. And it gets people to visit the site you link to.

Conclusion

Each step listed above is critical. But let’s face it, writing multiple versions of the same article. Creating profiles on a ton of forums. And posting your content all over the web is time consuming. And the bad news is that you probably won’t do it.

Fortunately, you can get rank builder software to do all the grunt work for you. So the best thing you can do is to automate this process. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.