Last I posted I was driving traffic to my newly set up cooking games site. That was almost a week ago, and a lot has happened since then.
I turned off my Google Adsense ad today after my budget ran out. Below is the continuation of the results.
Day 4: Adwords sent 71 clicks (still a $5.00 / day budget) to http://www.games.cheesymeat.com Of those page hits I got one (1) AdSense click for a daily total of $0.82. I received 4 referrals to Big Fish Games, but no sales. So another losing day.
Day 5: I reduced my budget to $2.00 per day and lowered my bids on all of my keywords. My budget went down by more than half, but I still got 40 clicks to my site with a better CTR. My Adsense received 1 click for $0.20 (WOOHOO!!) Big fish got 2 more referrals.
Day 6: I added a second ad variant to see if I could improve the already good CTR. I also bumped the budget back to $5.00 after tweaking my keywords a bit. results? A total of 80 clicks, split pretty evenly between the 2 ads. From Adsense, 5 clicks, $1.33. 1 more big fish referral.
Day 7: Same campaign as above, 2 ads got 42 clicks each, total of 82. AdSense totaled up at 9 clicks and $3.97. My best day yet, but still not enough to recuperate what I am paying for advertising.
Day 8: I drastically altered my campaign, I hacked out any keywords that weren’t performing and once again adjusted my bids. I lowered my budget back to $2.00. only 18 clicks today but a very nice CTR (my best yet). AdSense got 1 click $.24 (ouch!)
Day 9: Final day of experiment. Budget back to $5.00 (although I only let it run up to about $4.00) 37 clicks, At Adsense, 3 clicks for $1.55.
Sum it up: This has been an extremely educational experiment. Definitely not immediately profitable for me, but has potential for paying customers later at Big Fish. Total cost of AdWords campaign was $42.67. Remember I was given this from Signing up with StartLogic. So I really made $11.21 from AdSense, but if I had paid for the advertising I LOST. Not really what we are after here. On a side note according to Google analytics, my site saw over 500 unique visitors in these 9 days, with a bounce rate of 39%. I am pleased with these numbers if nothing else.
See you soon with my next experiment, which is already in the works………