Time for an update on http://www.games.cheesymeat.com. When I last posted this was just started, it is still very young only being online for 4 days, but has grown up a bit already. When I posted last on this I mentioned a form of Arbitrage. Well it really isn’t arbitrage at all, lets just call it an advertisement experiment. I utilized my $50 Google AdWords credit I got from StartLogic to advertise for this site, so no money was spent out of pocket. I started with a $6 a day budget and an 18 cent per click bid, placements on search only (no content page placements). My ad was very simple, focusing on my keywords. My landing page has keyword focused content from my affiliate network with Big Fish Games, and 2 ad placements from Google AdSense, a banner from Commission Junction, and I placed some text links to some Click Bank Products. Some results are below, but due to Google TOS (terms of service) I will leave some specifics out.
Day 1: I received 51 clicks on my AdWords ad for the $6.00 daily max that I set. My AdSense ads got 2 clicks, netting $0.83. No action at Big Fish. At this point I did not have commission junction or Click Bank ads active.
Day2: I received 60 clicks from the AdWords ad. My AdSense ads got 4 clicks at a total of $.047. Still no action at Big Fish Games. Morning of day 2 I moved the location of the Google AdSense ad, I moved it up to be above the fold. I also added The Click Bank text link ads, and the Commission Junction banner. Both still focused on the keywords. At the end of the day no action on either.
Day 3: Today is not over, but here are the results so far. Adwords has sent 75 visitors, with Adsense paying $2.08 on 2 clicks. No action on ClickBank, Commission Junction, or Big Fish. This morning, I altered the ad layout a bit. I basically just moved the navigation sidebar from the right side to the left side. The left side is supposedly more of a hot zone for clicks? I also changed my Adwords max bid. My average bids were around .12 and I was still getting top results. So I lowered my bid to .10 to see if I can get more traffic for the same amount of cash.
To sum it up, so far this hasn’t been a profitable venture for me. Luckily I am not using my money. My CTR on Adwords has been what I consider good, my CTR from Adsense is garbage. I am going to let the Adwords campaign run for a couple more days without changing anything to see what happens. The ad has driven a decent amount of traffic to my site, but I haven’t been able to convert. Not 100% sure why, any input? Additionally, I was really hoping the Big Fish Network would pay off, so far it seems people don’t like to pay for games, or maybe this one takes a little time to set in.
Will update again in a few days. Hopefully with some better results.
Link to Part 2 here